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Phygital Convergence

Brief: Produce a trend report that looks to the future of digital experience within communication.

The Future Digital Experience of Communication – Emerging technologies can have a large and sometimes unexpected impact on the way we lead our lives. Technology is often used to solve existing problems or to improve our lives in ways we had not anticipated. How we experience brands and products, make choices, shop, and share our likes and dislikes are just a few of the fashion-related contexts currently being transformed by digital technology. We can’t know what impact the technological innovations of today will have on the people of tomorrow but looking at the trajectories of past inventions and speculating with our knowledge and insights of today we can make educated guesses.

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